New 'Nano-Segments' Require a More Diverse Payment Strategy

Posted by Payments Source on August 2, 2017

In this featured article, our Director of Product Marketing, Steve Gilde, shares the crucial first step to understanding nano-segments: identifying the relevant emerging payment methods.

In today’s digitally advanced environment, it is easier than ever for individuals of all ages to find and connect with peers who share similar causes, interests and hobbies.

Cyber communities such as Facebook, Twitter, YouTube, Instagram, Reddit and blogs create environments where like-minded users can connect, share opinions and cultivate a sense of camaraderie. These virtual connections are creating an unprecedented number of distinct nano-segments.

Such segments may be as general as Harry Potter fanatics debating which Hogwarts house they belong in, or as specific as women who own pink Smith & Wesson handguns collaborating on who offers the best training options. 

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Topics: Featured Article