In this featured article, our Director of Product Marketing, Steve Gilde, provides his take on how consumer preferences are shifting and how that will affect the adoption of contactless cards.
The handwriting is on the wall when it comes to notes and coins. Though I still carry cash for small purchases, I am increasingly witnessing staff at major retailers struggle to deal with physical currency and making change. Why do we even need cash anymore?
Cash offers certain benefits, such as security. In an era where major data breaches occur on a regular basis, cash is comforting.
There is also the issue of anonymity. While there are many folks who don't seem to mind that their bank or companies, such as Google, Amazon and Apple, know everything about them, there are some who prefer to keep transactions private whenever possible.